Featured Interview

Bill McDonough

Bill McDonough

CEO, McDonough Innovation

On Being Timelessly Mindful in Designing our Carbon Neutral, Zero Waste, Pollution Free Future World

How do we move from a take-make-waste-single use consumer based society to one that designs clean, healthy products, whose elemental parts can be recovered and recycled back into a biological nutrient or a raw material to re-purposed for infinite use? How do we create a new refined lexicon for carbon-differentiating among fugitive, durable, and living carbon to drive correct and specific behavior toward true carbon neutrality in the world? How do we invoke a system’s thinking approach: to halting future production of toxic materials, to shutting down linear systems that continue to pollute our natural world on land and in the oceans, to engaging in effective regenerative activities that are going to help ecosystems heal?How do we inspire a mind shift from unconscious consumption to deeply considerate mindful use and infinite reuse of goods to fulfill a service? How do we lean into higher order questions about our lives, our world, and our impact on the world; now aware that we can— as a species, design the future for greater life in perpetuity or degrade our environments on a planetary scale for a darker days ahead? In my interview with Bill McDonough, he gives cogent answers to these questions and clear direction of travel for every one of us in our global society toward a carbon neutral, clean, healthy, circular world.

It’s time to ask higher order questions and to be mindful of our actions and lifestyle choices.

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Teach Me

What is the Circular Economy? What does that mean? It means gradually decoupling economic activity from consumption of finite resources, and designing waste out of the system.

Vision for Plastic Waste

A Bold New Vision for the Collection, Processing, Circularity and Productivity of Plastic Waste… Waging Peace via Commerce

Cradle-Cradle Design

What our buildings, products, and materials designed for a circular economy would look like if we considered all children, all nature, for all time.

William McDonough & Partners

William McDonough + Partners provides services in architecture, community design and consulting grounded in the Cradle to Cradle philosophy.

Catherine Cunningham, PhD

CEO, Natural Intelligence Media

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